Social media marketing provides a channel for our branches and loan officers to gather customer support, manage their online reputation, recruit and retain new business.
However, in our current compliance environment, it’s most important to utilise social media correctly and effectively. In doing so, we have created a process that allows Envoy’s Marketing Department to create and/or manage your branch’s Facebook page. With this implementation, you can rest assured that your Facebook page will have the necessary disclaimers needed to be compliant.
In addition, we also host Social Media 101 classes for our branches and loan officers that covers LinkedIn, Twitter and Facebook. Our webinars cover a wide arrange of uses for all users, from the rookies to the time worms.
Below are topics we cover during our Social Media Webinar:
- How to recruit on LinkedIn
- How to post a status update and tag a company or person
- How to create a vanity URL (ex: www.fb.com/envoymortgagehq)
- How to do a geographic search in Twitter
Most importantly… what you can and cannot post on your social media account!